Amazon Prime Video announced the introduction of mobile-only plans in India – a global first – starting at Rs 89, as it looks to woo viewers amid intense
competition from Netflix and other players. The video streaming major has partnered with Airtel to roll out the offering to millions of prepaid customers of the telecom major.
“India is one of our fastest growing markets globally with very high engagement rates. Buoyed by this response, we want to double-down on our efforts and reach out to an even larger audience. Powered by affordable data, smartphones have become the preferred screen for entertainment in India,” Amazon Prime Video India Director and Country General Manager Gaurav Gandhi said.
He, however, declined to comment on the number of subscribers of Amazon Prime Video in India. Amazon Prime Video rival, Netflix introduced a similar mobile-only subscription plan in India for Rs 199 last year.
Bringing in mobile-only plans helps content streaming platforms tap into larger audiences, especially in smaller towns and those consuming content on the go.
Prime Video Mobile Edition is a single-user mobile-only plan, providing SD quality streaming to customers which is created especially for a mobile-first country like India, Gandhi said.
As part of the Prime Video Mobile Edition launch in India, all Airtel customers on bundled prepaid packs can avail a 30-day free trial by signing up to Amazon from the Airtel Thanks app using their mobile number…..Read More>>